One Page, One Primary Job
A landing page should make its purpose obvious. Visitors should quickly understand the topic, benefit and next action.
Clear Messaging
Use straightforward language. Avoid exaggerated promises, unexplained jargon and claims that cannot be substantiated.
Trust and Transparency
Disclosures, contact information, privacy information and clear descriptions of external offers can reduce uncertainty.
Mobile Experience
A large share of web traffic can come from mobile devices. Buttons, forms and text should remain usable on smaller screens.
Test Responsibly
Change one meaningful element at a time when possible and compare results over a useful period. A single short test should not be treated as universal proof.
Explore Related Resources
Use the resources below as starting points for further research. Review each provider's current terms and disclosures before participating.
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